Hi, I’m Chelsea!

My expertise lies in translating complex problems into seamless, intuitive user experiences that scale. With over 4 years of product design experience from insurance technology at Ennabl to enterprise merchandising platforms at Kroger, I’ve had the opportunity to wear many hats and drive impact across diverse domains.

This includes architecting design libraries, maintaining strong user feedback loops, and collaborating with engineers and architects to align on technical requirements. I’v also led initiatives that have driven $12M in annual revenue.

I’m motivated by tackling intricate challenges, uncovering the “why” behind them, and shaping clear, strategic paths forward. My focus is always on aligning design decisions with business goals and OKRs delivering thoughtful, scalable experiences that meet user needs while driving meaningful outcomes for the organization.

What value I bring

✨ Skills that adapt to any opportunity ✨

⚡️ Strategy Driven Problem Solving

  • Focused on the why behind complex challenges to design solutions with clarity and purpose.

  • Framing product opportunities, defining MVP scope, and thinking in future-state experiences.

  • Synthesize insights into actionable strategies that guide teams toward scalable, long-term outcomes.

👥 User Empathy & Insight Loops

  • Committed to staying close to users through interviews, testing, and continuous feedback cycles.

  • Skilled at translating real behaviors and pain points into meaningful product decisions.

  • Ensures experiences remain intuitive, aligned with expectations, and grounded in real user needs.

🤝 Cross-Functional Alignment & Partnership

  • Collaborate seamlessly with product, engineering, and business stakeholders to ensure alignment.

  • Connects user needs with business goals, balancing feasibility, value, and scalability.

  • Facilitate shared understanding across teams to drive momentum and deliver measurable impact.

Professional Development

Dedicated to continuous learning and growth to better advocate for users, design impactful experiences, and enhance my strategic approach.

Current Strategic Focus

  • AI Tools for Design Workflow

  • Product Management Certification (Coursera)

  • Hypothesis Driven Development

Recent Certification:

  • Agile Meets Design Thinking | University of Virginia

  • AI for Designers | IxDF

  • GenAI for UX Designers | Coursera