I’m Chelsea Tatum
I uncover meaningful solutions by deeply understanding users and collaborating closely with product and engineering partners. I blend strategic thinking with practical execution, designing experiences that align user needs with business goals. My work focuses on scalable, future ready solutions that help products grow and evolve long after launch.
4+
Years of Experience
across
🚘
Auto Finance
Assessible Auto Financing
📊
Insure Tech
Unified insurance data platform
👥
Grocery Merchandising
Optimizing internal operatons
Experiences I’ve created over 4 years
Recent Work
Promotion Planning System
Kroger
I led the MVP and post-MVP iterations that transitioned users from legacy tools to a modernized merchandising system. This case study highlights the end-to-end design process from discovery through testing and how strategic design and cross-functional collaboration drove adoption and set the foundation for scalable growth.
Role: Lead Product Designer, Strategic visionary, Cross-functional collaborator, and User advocate
Track day Event Scheduling
Just Track It
Redesigned Just Track It to deliver a differentiated, user-centered platform in a competitive track day market. By leveraging competitive analysis, user research, journey mapping, and AI-powered prototyping, I modernized the experience across web and mobile, optimizing usability, engagement, and task efficiency for car enthusiasts scheduling and managing track events.
Role: Lead Product designer, design architect, Researcher, & AI Wizard
Forecasting Tool
Kroger
Led the design of a forecasting initiative, predicted to improve revenue by $12M within Kroger’s Contracts application. I helped bring predictive insights earlier into the promotion planning workflow, empowering users to make more informed, data-driven decisions on their contracts. This work required deep cross-functional collaboration, significant technical discovery, and careful MVP scoping to balance user value with feasibility.
Role: Lead Product Designer, Researcher, Visual designer, & Strategist
Decisions & Growth Platforms
Ennabl
As the UX/UI Designer at an insurance tech startup, I collaborated with product and design partners to solve complex UX challenges and built a scalable design foundation that supported responsive, consistent experiences.
Role: UX/UI Designer - Visual designer, Component creator and Design systems manager